2019 Winner

SickKids Foundation

SickKids VS: Crews

Cossette

GoldPublic Service - Community Building

GoldPublic Service - Influencer/Talent Marketing

GoldPublic Service - Online Film Single

SilverCraft - Editing

SilverCraft - Sound Design

SilverPublic Service - Direct

SilverPublic Service - Integrated Campaign

SilverPublic Service - Television Single

BronzeCraft - Cinematography

BronzeCraft - Special Effects (FX)

MeritCraft - Music

MeritCraft - Photography

MeritPublic Service - Integrated Campaign Led by PR

Among SickKids’ donors, Cossette saw that sub-groups had formed around individuals or communities. Wanting to accelerate that trend, “Crews” reached out to influencers to build new donor communities. These influencers ranged from smaller social media personalities to big names like Olympic sprinter Andre De Grasse. New social content was provided as a rallying cry for each influencer to gather their followers, with a conversion strategy designed to turn followers into monthly donors. Targeted OOH reinforced the idea of uniting crews under the SickKids banner and an online video packaged it all as unifying the fight for kids. SickKids got more than 150,000 new donors, 19% more than the year before and in just 90 days, it raised $48 million.

Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Jinnean Barnard
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Copywriter(s): Jordan Hamer, Elijah DiGangi
Art Director(s): Spencer Dingle, Andy Ng
Agency Producer: Erica Metcalfe
Account Coordinator: Dayna Blustein
Account Executive(s): Hillary Gonzalez, Rina McNicol, Emma Sleeper
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
SVP, Strategy: Rosie Gentile
Strategy Director: Denika Angelone
Strategist: Rami Dudin
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills

Production House: Scouts Honour
Director(s): Mark Zibert, Kevin Foley
DOP(s): Chris Mabley, Kiel Milligan
Executive Producer: Rita Popielak
Line Producer: Rita Popielak
Editing House: The Assembly Reps
Editor(s): Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity
Flame Artist: Naveen Srivastava
Colourist: Andrew Exworth
Photography Studio: JKReps
Photographer: Sandy Pereira
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing: Francois Lechance of Music Rights Clearance Inc
Song: “Day One’s” by Baauer
Song: “Moonlight” by Nicholas Britell

PR Agency: Citizen
Senior Account Manager: Erin Banting
Senior Account Manager: Rebecca Meyers

Media Company: OMD
Managing Director: Jammie Ogle
Senior Strategist: Rebecca Shrimpton

Clients: SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Harleen Bhogal
Marketing Manager(s): Tina Tieu-Lafrance, Tanya Tucker
Coordinator, Public Relations: Madeline Salerno