2019 Winner
IKEA
IKEA DRÄG
Rethink
BronzeOut-of-Home - Experiential/Special Events/Stunts
BronzePR - Community Building
IKEA says it believes in transforming more than homes. That Pride message hit the runway when the retailer gave drag queens a pile of its products to disassemble, hack and remake into bold fashion pieces. As part of Toronto’s Pride celebrations, IKEA hosted a fashion show to debut those creations and used the queens as models for a high-end fashion shoot.
Creative Director: Aaron Starkman, Ian Grais, Chris Staples
Art Director: Skye Deluz
Writer: Kyle Simons
Strategist: Hannah Newport
Amplification: Aliz Tennant
Broadcast Producer: Heather Blom, Anne Marie Martignago
Production Company: R+D Productions
Director: James Cooper
Editor: Stephen Parker
Director Of Photography: Istoica
Line Producer: Arnika Tamatoa
Post Production House: R+D Productions
On-Line: Stephen Parker
Grading: Alter Ego
Account Services: Caleb Goodman, Becky Rudson, Marie Lunny
Art Director: Skye Deluz
Writer: Kyle Simons
Strategist: Hannah Newport
Amplification: Aliz Tennant
Broadcast Producer: Heather Blom, Anne Marie Martignago
Production Company: R+D Productions
Director: James Cooper
Editor: Stephen Parker
Director Of Photography: Istoica
Line Producer: Arnika Tamatoa
Post Production House: R+D Productions
On-Line: Stephen Parker
Grading: Alter Ego
Account Services: Caleb Goodman, Becky Rudson, Marie Lunny