2021 Winner
GoldNewspaper Campaign
Wonderbone
"You Choose What They Chew "
Leo Burnett Toronto
"You Choose What They Chew "
Leo Burnett Toronto
Every pet parent has a choice: do you save the suede pillow – retail price, $45.85 – or the bedroom night stand, whose leg can become a teething pup’s $200 pastime. Every dog will either find a chew toy or make its own. And homes, as any dog owner knows, are filled with them.
To help give dog parents a clear picture of this stark reality, Milk-Bone and Leo launched “You Choose What They Chew,” taking a page out of furniture and décor look-books with print ads that showcase a variety of household goods and their associated costs: a Merino wool throw, house slippers and magazines. The idea was to help pet owners understand what’s at stake when they don’t have the proper dog treats on hand.
To help give dog parents a clear picture of this stark reality, Milk-Bone and Leo launched “You Choose What They Chew,” taking a page out of furniture and décor look-books with print ads that showcase a variety of household goods and their associated costs: a Merino wool throw, house slippers and magazines. The idea was to help pet owners understand what’s at stake when they don’t have the proper dog treats on hand.
Credits
AgencyChief Creative Office: Lisa Greenberg
SVP Creative Director: Steve Persico
SVP Creative Director: Anthony Chelvanathan
SVP Head of Strategy Tahir Ahmad
VP Group Account Director: David Buckspan
Group Account Director: Daniel Zimmerman
Creative Group Head: Paul Giannetta
Creative Director: Kohl Forsberg
Account Director: Katherine Palka
Senior Strategist: David Synyard
Copywriter: Aisling Penco
Art Director: Angelo Roldan
Senior Print Producer: David Eades
Retoucher: Simon Tuckett
Senior Graphic Artist: Graham Bowman
Account Supervisor: Janelle Pepin