2020 Winner

CASE SUMMARY

People trust doctors with their health, dentists with their teeth, and lawyers with their freedom. But when it comes to their hardearned money, they don’t always trust experts with their taxes. Knowing this, Sid Lee created a campaign that shows the perils of using friends and family to prepare taxes. In the first spot, “Co-Worker,” it becomes clear that providing salary information to the jealous guy at work is never a smart move. In “Ex-Wife,” a middle-aged man quickly comes to regret having his ex prepare his taxes for him.

Credits

Jeffrey Da Silva, Executive Creative Director, Sid Lee
Matt Fraracci, Creative Director, Sid Lee
Andrea Romanelli, Art Director, Sid Lee
Jon Taylor, Copywriter, Sid Lee
Amelié Gundy, Group Account Director, Sid Lee
Andreea Vernescu, Account Supervisor, Sid Lee
Fredo Zavarella, Account Supervisor, Sid Lee
Anna Mer, Strategist, Sid Lee
Ryan Reynolds, Senior Producer, Sid Lee

Shiela Eisenstein, Executive Producer, Ruffian
Todd Duym, Director of Photography, Ruffian
The Bobbsey Twins From Homicide, Director, Ruffian

Stephen Sora, Editor, Saints Editorial
Nice Shoes, Colourist, Saints Editorial

Vapor RMW, Audio