2020 Winner

CASE SUMMARY

Chinese Canadians have big spending power, but they also expect brands to be culturally sensitive in their marketing. Clarins created a digital Chinese New Year campaign that spoke to the values, desires and traditions of this audience, reaching them on channels they frequent, like WeChat, Weibo, a network of Chinese websites and via Chinese influencers. The brand retargeted Chinese-Canadians across the web, increasing sales for its Double Serum product by 232% and driving total ecommerce sales for Clarins up 136%.

Credits

Account Executive: Lauren Pybus, Major Tom
Account Manager: Abigail Liu, Major Tom
Group Lead: Roy Gong, Major Tom
Strategist: Jennie Chen, Major Tom
Strategist: Judy Zhang, Major Tom
UI Designer: Vivian Lin, Major Tom