2020 Winner

CASE SUMMARY

In the follow-up to last year’s “A Snack for Santa,” this IGA holiday spot once again encouraged sharing, with the company donating $1 to La Tablée des Chefs (a charitable organization that teaches culinary skills to underprivileged youth) for every share on social media. The animated film tells the story of young friends whose relationship is built around sharing snacks during lunch break at school. The two-minute spot was viewed more than 4.5 million times online, and aired in its entirety on TV and in theatres as a short film before Christmas movies.

Credits

Client : Sobeys, Carl Pichette – V.P. Marketing, Nancy Champagne, Alexandra Monti

Executive Creative Director : Alex Bernier
Creative Director : Julie Desrochers
Creative Team : Alexandre Béland, Alexis Caron-Côté
Group Account Director : Geneviève Boulanger
Account Director : Brian Feeny
Account Services Team : Judith Dupuis, Catherine Savoie
Strategist : Manuel Gobeille-Leblanc
Social Media : Odile Archambault, Lea Monaco, Laurent Tremblay

Production : Mathematic – Alex Pagot, Mélanie Parisi
Sid Lee Production : Carolyne Goyette
3D Director : Bertrand Bey
Audio and music : Circonflex – Paul-Étienne Côté, Dominic Cabana, Olivier Girard
Original song : Jean-Jacques Goldman

Media : Carat