2019 Winner

Fenplast

Metal Proof

lg2

GoldOut-of-Home - Experiential/Special Events/Stunts

Fenplast makes soundproof windows and wanted a dramatic way to show off how effective they are. It built an installation at Heavy Montreal, a massive heavy-metal festival where dozens of the world’s loudest, thrashiest bands throw down each summer. The installation was pretty simple: a room enclosed entirely of Fenplast products containing a rocking chair and a few cribs. It served as a nursery where infants slept within view of the stage as metal heads screamed in the mosh pits.

Luc Du Sault - Creative Director (lg2)
Andrée-Anne Hallé - Writer (lg2)
Vincent Bernard, Andrée-Anne Hallé - Art Director (lg2)
Mélanie Châteauneuf - Strategy (lg2)
Mélanie Châteauneuf - Account director (lg2)
Alexandra Laverdière, Emmanuelle Pey, Charles Harvey - Account manager (lg2)
Nancy Mc Donald - Agency producer (lg2)
David Poulin - Director (Nova Films)
Vincent Masse - Director of photography
Alexis Dubosc - Executive producer (Nova Films)
Maxime Verville - Framing
Olivier Rivard - Sound and engineering (BLVD)
David Beaulieu - Composer (BLVD)
BLVD - Post-production and architecture
Paul Jutras - Editor
Julie Pichette - Production director (lg2)
Evenko - Collaborator
Sylvain Grégoire - Mac Artist (lg2)