2022 Winner
GoldBrochures/Print Collateral
Ellen MacArthur Foundation
"Circular Design for Fashion"
Sid Lee
"Circular Design for Fashion"
Sid Lee
Dedicated to creating a circular economy, the Ellen MacArthur Foundation commissioned Sid Lee and several renowned designers to co-create a guide for the industry on redesigning the future of fashion in a sustainable way. “Circular Design for Fashion” outlines how to apply the three principles of circular design: Eliminate waste, circulate products and regenerate nature.
The book itself embodies those same principles, using a printing process that runs on 100% renewable energy while generating zero waste. Achieving carbon neutrality was at the forefront of every part of production, from page formatting to maximizing paper use to waterless and alcohol-free offset press. Each section was designed to reflect a unique fashion collection using eclectic and colourful iconography. Sewing stitches, patterns and symbols linked to the world of couture inspired the graphic elements, and the CMYK colours were reinterpreted by switching them to Pantone inks to match Ellen MacArthur Foundation’s brand palette.
The book itself embodies those same principles, using a printing process that runs on 100% renewable energy while generating zero waste. Achieving carbon neutrality was at the forefront of every part of production, from page formatting to maximizing paper use to waterless and alcohol-free offset press. Each section was designed to reflect a unique fashion collection using eclectic and colourful iconography. Sewing stitches, patterns and symbols linked to the world of couture inspired the graphic elements, and the CMYK colours were reinterpreted by switching them to Pantone inks to match Ellen MacArthur Foundation’s brand palette.
Credits
DESIGN BY SID LEEDesign Director: Marie-Elaine Benoit
Graphic Design and Art Direction: Mélanie Boucher, Marie Chénier
Illustrations: Marie Chénier, Benjamin Lamingo L'écuyer
Coordination and Production: Marie-Christine Aucoin, Marie-Christine Côté, Annie Dufresne
PRINT PRODUCTION
M&H Polystudios
PRINTER
Seacourt
ELLEN MACARTHUR FOUNDATION CORE PROJECT TEAM
Elodie Rousselot, Circular Design for Fashion Programme Manager
Egoitz Tellitu Diez, Circular Design for Fashion Analyst
Cornélie Martin, Make Fashion Circular Analyst
François Souchet, former Make Fashion Circular Lead
Laura Balmond, Make Fashion Circular Lead
Joe Iles, Circular Design Programme Lead
Rob Opsomer, Executive Lead, Systemic Initiatives
Andrew Morlet, Chief Executive
WITH SUPPORT FROM
Marilyn Martinez, Make Fashion Circular Project Manager
Chiara Catgiu, Make Fashion Circular Senior Analyst
Matteo Magnani, Make Fashion Circular Senior Analyst
Juliet Lennon, Make Fashion Circular Programme Manager
Freya Amestoy, Make Fashion Circular Team Assistant
Lauren Ward, Make Fashion Circular Team Assistant
Claudia Fan, Senior Programme Officer
Chuan Fan, Project Manager for Learning and Design
Liansi Wang, Communications Manager, China program
EDITORIAL Ian Banks, Editorial Lead
Tansy Robertson-Fall, Senior Editor
Lenaïc Gravis, Senior Expert — Editorial
Joanna de Vries, Editorial Consultant