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GoldCopywriting
BetterHelp
"Want"
Untitled Films
"Want"
Untitled Films
In Better Help’s powerful one-minute video produced by Untitled Films, a voiceover asks, “What do you want?” A millennial male sitting on a living room couch smiles and responds thoughtfully with ideas such as, “A job I could be proud of” and, with a chuckle, “Parents to stop calling me for tech help.” The camera zooms in slowly on him. He pauses and becomes more introspective before he starts expressing concerns.
As low-level music begins, his comments grow increasingly personal and reveal his vulnerabilities and insecurities: “To fall in love”; “Someone to tell me exactly what to do”; “To feel more confident and less scared”; and “I’m an island and everyone else is in these row boats, with their full lives, rowing somewhere, and I don’t have a boat – I’m just stuck. Forgotten.” The music suddenly stops and the shot switches to a friend sitting in the living room with him, who hasn’t been listening to a word he just said. The man’s expression becomes sad, as the distracted friend orders take-out over the phone. Copy appears on the screen: “Need someone else to talk to?” – positioning Better Help’s online therapy service as the place to go to for help.
As low-level music begins, his comments grow increasingly personal and reveal his vulnerabilities and insecurities: “To fall in love”; “Someone to tell me exactly what to do”; “To feel more confident and less scared”; and “I’m an island and everyone else is in these row boats, with their full lives, rowing somewhere, and I don’t have a boat – I’m just stuck. Forgotten.” The music suddenly stops and the shot switches to a friend sitting in the living room with him, who hasn’t been listening to a word he just said. The man’s expression becomes sad, as the distracted friend orders take-out over the phone. Copy appears on the screen: “Need someone else to talk to?” – positioning Better Help’s online therapy service as the place to go to for help.
Credits
CREATIVE DIRECTOR: James ImrieCONTENT ADMINISTRATOR: Natalie Brown
PRODUCTION COMPANY: Untitled Films
DIRECTOR: Rebecca Applebaum
DIRECTOR OF PHOTOGRAPHY: Josh MacDonald
EXECUTIVE PRODUCER: Lexy Kavluk
LINE PRODUCER: Nick Gervais
WRITER (FREELANCE): Julia Lederer
EDITORIAL: Saints Editorial
EDITOR: Christopher Chang
EXECUTIVE PRODUCER: Emily McKay
COLOUR & VFX: Alter Ego
COLOURIST: Patrick Samaniego
COLOUR ASSISTANT: James Graham
VFX ARTIST: Sebastian Boros
VFX ASSISTANT NUPUR DESAI
PRODUCER: Mariya Guzova
SOUND DESIGN: Grayson Music Group
SOUND DESIGN / AUDIO DIRECTOR / SENIOR AUDIO ENGINEER: Brian Bernard
MUSIC SUPERVISOR: Rich Hamilton
PRODUCER: Sharon Yokoyama
CAST: Izaak Smith, Darrel Gamotin
CASTING: Rebecca Applebaum
CASTING ASSISTANT: Chelsea Preston