2020 Winner

CASE SUMMARY

No one likes to deal with unwieldy boxes on their way out of IKEA. From cramming large furniture into impossibly small trunks, or attempting to stack multiple items efficiently, the experience can feel like a wrestling match, where the odds are woefully stacked against you. To promote the furniture retailer’s click-and-collect and delivery services, Rethink worked with IKEA on two animated spots to get customers to “Tag Us In.” The videos, featuring 80s-style spandex and theatrics (complete with Iron Maiden inspired soundtracks), show heroic customer service reps stepping into the ring and conquering the opposition.

Credits

Creative Director: Aaron Starkman, Christina Yu
Art Director: Loretta Lau
Writer: Arjang Esfandiyari
Strategist: Sean McDonald, Stacy Ross
Producer: Alex Butt
Production Company: Tendrill Design & Animation
Director: Daniel Pommella
Creative Director: Alex Torres
Art Director: Rodrigo Rezende
Concept Art: Charline Parisot
Head of 3D: Ben Pilgrim
Compositor: Brad Husband
Executive Producer: Ashley Monaghan
Producer: Mary Anne Ledesma
Audio House: Ant Food
Audio House Producer: Susan Lee, Jennifer W. Fife
Composer: Wilson Brown, Spencer Casey
Engineer: Spencer Casey
Group Account Director: Sarah Riedlinger
Account Manager: Megan Christopher