Gymnastics Canada’s anthem video paints its sport in an entirely new light. Focused on athleticism, power and poise, the one-minute spot cuts together complimentary styles of cinematography to show off its subjects. Slow motion shots demonstrate the complex, intricate movements that athletes perform, while close ups showcase the speed and power inherent in the sport. These are interspersed with shadowy detail shots of chalked hands and gold medals. At times, low angles and inverted cameras almost make the viewer unsure of what they’re even seeing… is that gymnast flying? But the stately pace keeps them glued to the screen throughout.