2019 Winner
TELUS
No More
The&Partnership
SilverPublic Service - Influencer/Talent Marketing
Telus worked with rapper SonReal to address cyberbullying in an integrated campaign. SonReal wrote a track called “No More” that served as the foundation of a press tour and online campaign. The anti-bullying song was streamed more than a million times as audio and more than 1.5 million times on YouTube (the fastest of SonReal’s songs to hit a million views). Those streams, combined with the rapper’s advocacy through his social media channels, earned two million online pledges to be kind online from kids in the target group.
Agency: The&Partnership
Client: TELUS
Executive Creative Director: Ron Smrczek
Creative Director: Noreel Asuro
Art Director/ACD: Yvette Reitner
Copywriter/ACD: Nabil Rachid
Strategy Director: Melissa Boyd
General Manager: Jack Shute
Account Director: Ashleigh McEwan
Account Manager: Lauren McCord
Digital Strategy Director: Lindsay Stanford
Media: Cossette Media
Media Manager: Alessia Grosso
Jr. Media Planner: Diana Urso
Song: No More – by SonReal
ENT Marketing: Libby Biason, President
Director, Brand and Marketing Communications: Denise Bombier
Sr. Manager Marketing Communications: Annabel Pearce
Client: TELUS
Executive Creative Director: Ron Smrczek
Creative Director: Noreel Asuro
Art Director/ACD: Yvette Reitner
Copywriter/ACD: Nabil Rachid
Strategy Director: Melissa Boyd
General Manager: Jack Shute
Account Director: Ashleigh McEwan
Account Manager: Lauren McCord
Digital Strategy Director: Lindsay Stanford
Media: Cossette Media
Media Manager: Alessia Grosso
Jr. Media Planner: Diana Urso
Song: No More – by SonReal
ENT Marketing: Libby Biason, President
Director, Brand and Marketing Communications: Denise Bombier
Sr. Manager Marketing Communications: Annabel Pearce