2019 Winner
Fondation pour l'alphabétisation
The Talking Bookmarks
Sid Lee
SilverPublic Service - Point-Of-Purchase
BronzeDesign - Promotion
To help get books to Quebec school children, Sid Lee recorded kids asking for specific kinds of stories. Their recorded voices were put into bookmarks sold at bookstores. If a shopper purchased a book and placed it inside the campaign donation box, they received a thank-you video from that same child. The campaign is meant to increase Quebec’s functional literacy rate above 50%. With 150 million impressions, 100,000-plus books were donated.
Clients; Geneviève Langue Larue, Marie-Hélène La Mothe, Fondation pour l'alphabétisation
Alex Bernier, Executive Creative Director, Sid Lee
Éric Chavagnac, Creative Director, Sid Lee
Maxime Paiement, Creative Director, Sid Lee
Creative Team: Simon Caspar, Gabrielle Régimbal
Julien Roub Charland, Creative technologist, Sid Lee
Marie-Pier Lavoie Sigouin, Producer, Sid Lee
Eloi Arsenault. Editor, Sid Lee
Raphaël Laflamme, Motion Designer, Sid Lee
Benjamin Lécuyer, Illustrator, Sid Lee
Julien Poisson, Illustrator, Sid Lee
Account Services: Caroline Khoury, Myriam Veilleux, Sid Lee
Alexandra Quesnel, Producer, Gorditos
Raphaël Ouellet, Director, Gorditos
Sound & Music: BLVD
Alex Bernier, Executive Creative Director, Sid Lee
Éric Chavagnac, Creative Director, Sid Lee
Maxime Paiement, Creative Director, Sid Lee
Creative Team: Simon Caspar, Gabrielle Régimbal
Julien Roub Charland, Creative technologist, Sid Lee
Marie-Pier Lavoie Sigouin, Producer, Sid Lee
Eloi Arsenault. Editor, Sid Lee
Raphaël Laflamme, Motion Designer, Sid Lee
Benjamin Lécuyer, Illustrator, Sid Lee
Julien Poisson, Illustrator, Sid Lee
Account Services: Caroline Khoury, Myriam Veilleux, Sid Lee
Alexandra Quesnel, Producer, Gorditos
Raphaël Ouellet, Director, Gorditos
Sound & Music: BLVD