2018 Winner
Molson Export
Molson salutes the dépanneurs
Sid Lee
GoldDesign - Promotion
SilverOut-of-Home - Large-Scale Ambient
BronzeCraft - Art Direction
BronzeOut-of-Home - Best in Point-of-Purchase
Corner stores, or depanneurs in Québec are ubiquitous across the province. They’re also cornerstone retail channels for beer in La Belle Province. But many independently owned shops are looking a bit worse for the wear. So, for the relaunch of its Stubby beer line, Molson took to the streets to refresh 25 mom-and-pop shops around Montreal. Each depanneur was given a facelift (as well as plenty of Molson Stubby signage) based on the new products look and design.
Client: Molson Coors Canada
Agency: Sid Lee
Creative Director: Jean-François Dumais
Art Directors: Annik Tremblay-Meunier, Francis Levesque
Copywriter: Marc Lessard
Designers: Julien Poisson, Thierry Joannette- Langevin, Charles Connoue
Fridge Tablet Design: Alexandre Pellerin
Production: Marie-Pier Lavoie-Sigouin
Account Director: Kiara Wilson
Architecture Design: Andréa Vela- Jule, Alex Dimas
Videographers: Alex Miglierina, Charlie Marois, Olivier Jobin
Motion Designers: Thomas Pisson, Philippe Pinard
Editor: Sebastien Delporte
Photographer: Thanh Pham
Sign Production: Enseignes et Lettrage Robert
Sign Paint Artist: Mr. Sign
Agency: Sid Lee
Creative Director: Jean-François Dumais
Art Directors: Annik Tremblay-Meunier, Francis Levesque
Copywriter: Marc Lessard
Designers: Julien Poisson, Thierry Joannette- Langevin, Charles Connoue
Fridge Tablet Design: Alexandre Pellerin
Production: Marie-Pier Lavoie-Sigouin
Account Director: Kiara Wilson
Architecture Design: Andréa Vela- Jule, Alex Dimas
Videographers: Alex Miglierina, Charlie Marois, Olivier Jobin
Motion Designers: Thomas Pisson, Philippe Pinard
Editor: Sebastien Delporte
Photographer: Thanh Pham
Sign Production: Enseignes et Lettrage Robert
Sign Paint Artist: Mr. Sign