To promote IKEA’s Market Hall – a section of the store that stocks a collection of smaller, everyday items – print ads delved into the unique and smart designs of various IKEA products. The ad can be read two ways: first, the paragraph gets into the products’ design specifics (a carafe that’s meant to fit neatly inside a fridge door, for example), while bolded words break it down to reveal simple reasons why you might consider buying the item (the carafe is pretty and priced at only $3.99).

Individual Executions:
BRONZE - Magazine Single: "Carafe"