To raise money for Ronald McDonald House Charities and promote its ski challenge fundraising event, Cossette rolled out a beautiful OOH campaign inspired by retro travel posters. Look closely and you’ll see a clever mix of skiing and evening gala (the event’s two components): a skier turns into a fork, a slope becomes a martini glass, and a mountain doubles as a cherry sundae.

Individual Executions:
GOLD - Public Service, Out-of-Home Single: "Moguls to Meals"