2017 Winner

Canadian Tire

Gifts Dads Really Want

Taxi

BronzeFilm - Television Campaign – 15 Seconds and Under

To encourage families to get dads what they really want on Father’s Day, Canadian Tire ran a series of short TV spots that focused on a support group where dads could commiserate about the bad presents they received. Ditch the ties and socks; go for a fishing rod or gift card from Canadian Tire instead.

Chief Creative Officer: Jordan Doucette
Creative Director/Writer: Tom Greco
Agency Producer: Sarah Moen
Director: Aaron Ruell (Holiday Films)
Editors: John Evans, David Baxter (Panic & Bob)
Producer: Kelly King
Audio House: Eggplant
Post Production: Alter Ego