2017 Winner
Zulu Alpha Kilo
Say No To Spec Buttons
Zulu Alpha Kilo
BronzeDesign - Promotion
BronzePress - Business Press Single
As part of its continuing “Say No To Spec” campaign (the agency created a video in 2015 that encouraged the industry to push back on spec work in client pitches), Zulu Alpha Kilo took out an ad in marketing industry trade publications showcasing a variety of buttons. They use well-known agency logos to spell out the word “No,” with the question: “Isn’t it time we all said no to spec?”
Creative Director: Zak Mroueh
Art Director/Designer: Jamie Mageau
Copywriter: Kaidy Wong
Photographer: Shereen Mroueh
Digital Imaging/Mac Artists: Greg Hepinstall, Brandon Dyson, Amanda Braun
Agency Print Producer: Laura Dubcovsky
Vendor: Crucial Pins
Art Director/Designer: Jamie Mageau
Copywriter: Kaidy Wong
Photographer: Shereen Mroueh
Digital Imaging/Mac Artists: Greg Hepinstall, Brandon Dyson, Amanda Braun
Agency Print Producer: Laura Dubcovsky
Vendor: Crucial Pins