2017 Winner
IKEA Canada
IKEA: Cook This Page
Leo Burnett Toronto
Design Best of Show
GoldDesign - Brochures/Print Collateral
GoldDesign - Graphics
GoldDesign - Promotion
GoldDirect - Best in Collateral
GoldOut-of-Home - Best in Point-of-Purchase
To encourage shoppers to purchase its food products and kitchen items, IKEA rolled out a simple illustrated recipe poster to help consumers get over the intimidation of trying a new recipe. The tear-away signage, set up throughout the store (particularly near the food and kitchen sections), was printed on oven-safe parchment paper and featured line-drawn images of ingredients in their pre-measured sizes. All shoppers had to do was fill in the empty spaces with the right foods, roll the meal up and toss it in the oven.
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Directors: Anthony Chelvanathan, Steve Persico
Copywriter: Steve Persico
Art Director/Designer/Illustrator: Anthony Chelvanathan
Senior Graphic Artist: Robin Osmond
Agency Producer: Franca Piacente, Alexandra Postans
Print Producer: Gord Cathmoir, Anne Peck, Carly Price
Group Account Director: Allison Litzinger
Account Director: Emily Robinson
Account Supervisor: Rebecca Simon
Chief Strategy Officer: Brent Nelsen
Planner: Tahir Ahmad
Photographer: Arash Moallemi (Fuze Reps)
Editor: David Nakata
Videographer: Jonathan Lajoie
Music House: Grayson Matthews
Printing Company: Trade Graphics By Design Inc., Papertex Inc.
Media Agency: Jungle Media
Creative Director: Lisa Greenberg
Group Creative Directors: Anthony Chelvanathan, Steve Persico
Copywriter: Steve Persico
Art Director/Designer/Illustrator: Anthony Chelvanathan
Senior Graphic Artist: Robin Osmond
Agency Producer: Franca Piacente, Alexandra Postans
Print Producer: Gord Cathmoir, Anne Peck, Carly Price
Group Account Director: Allison Litzinger
Account Director: Emily Robinson
Account Supervisor: Rebecca Simon
Chief Strategy Officer: Brent Nelsen
Planner: Tahir Ahmad
Photographer: Arash Moallemi (Fuze Reps)
Editor: David Nakata
Videographer: Jonathan Lajoie
Music House: Grayson Matthews
Printing Company: Trade Graphics By Design Inc., Papertex Inc.
Media Agency: Jungle Media