2017 Winner
Museum of Contemporary Art
Museum of Contemporary Art Invitations
Leo Burnett Toronto
SilverDesign - Promotion
To raise funds to revitalize the planned site (an abandoned factory) for Toronto’s Museum of Contemporary Art, 300 people received numbered invitations to a gala event.
With the help of a graffiti artist, each invitation doubled as a one-of-a-kind piece of art. Messaging on the back reinforced the idea that the recipient was one of a lucky few to receive such an invite.
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Copywriter: Steve Persico
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong
Group Account Director: Allison Litzinger
Account Executive: Maura Kelly
Chief Strategy Officer: Brent Nelsen
Photographer: Mike Tijoe
Printing Company: Printed By Somerset
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Copywriter: Steve Persico
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong
Group Account Director: Allison Litzinger
Account Executive: Maura Kelly
Chief Strategy Officer: Brent Nelsen
Photographer: Mike Tijoe
Printing Company: Printed By Somerset