2017 Winner
IKEA Canada
IKEA Moving Day - Move Less
Leo Burnett Toronto/Jungle Media
BronzeOut-of-Home - Transit/Posters Campaign
As part of its annual “Moving Day” push – tapping into the day Quebecers move en masse – IKEA showcased how much easier it is to move its flat-pack boxes than already built furniture. Offering up to 25% off purchases, transit ads featured the outline of the finished furniture piece in relation to the size of its box. “Move the box, unpack the furniture,” it said.
Chief Creative Officer/Creative Director: Judy John
Group Creative Directors: Sam Cerullo, Kelly Zettel
Copywriter: Shauna Roe
Art Director: Mary Soroka
Illustrators: Mary Soroka, Robin Osmond, Simon Tuckett
Agency Producers: Anne Peck, Thomas Degez
Group Account Director: Natasha Dagenais
Account Directors: Danielle Iozzo, Emily Robinson
Account Supervisor: Rebecca Simon
Account Executive: Rebecca Gorveatt
Chief Strategy Officer: Brent Nelsen
Planner: Tahir Ahmad
Media Agency: Jungle Media
Group Creative Directors: Sam Cerullo, Kelly Zettel
Copywriter: Shauna Roe
Art Director: Mary Soroka
Illustrators: Mary Soroka, Robin Osmond, Simon Tuckett
Agency Producers: Anne Peck, Thomas Degez
Group Account Director: Natasha Dagenais
Account Directors: Danielle Iozzo, Emily Robinson
Account Supervisor: Rebecca Simon
Account Executive: Rebecca Gorveatt
Chief Strategy Officer: Brent Nelsen
Planner: Tahir Ahmad
Media Agency: Jungle Media