2017 Winner
OneMethod
Canadian Apparel
OneMethod (A Division of Bensimon Byrne)
BronzeOut-of-Home - Experiential/Special Events/Stunts
To promote its in-house clothing line OneMeth, Toronto agency OneMethod hijacked an American Apparel store in the wake of its doors closing. Capitalizing on the buzz around the retailer’s bankruptcy, the shop launched pop-up retailer Canadian Apparel– using the same fonts and store aesthetics as the AA version – to display made-in-Canada clothing (including its own) from a group of local designers.
Chief Creative Officer: Amin Todai
Creative Director: Steve Miller
Associate Creative Directors: Max Sawka, John Hotts
Art Director: Paul De La Merced
Copywriter: Dario Petruzzi
Community Manager: Rebecca Milner
Project Manager: Natasha Gomes
Senior Creative Technologist: Jamie Kaiser
Business Lead: Nathan Strawn
PR: Laura Serra, Katie Muekusch
Video Editor: Tim Pienta
Creative Director: Steve Miller
Associate Creative Directors: Max Sawka, John Hotts
Art Director: Paul De La Merced
Copywriter: Dario Petruzzi
Community Manager: Rebecca Milner
Project Manager: Natasha Gomes
Senior Creative Technologist: Jamie Kaiser
Business Lead: Nathan Strawn
PR: Laura Serra, Katie Muekusch
Video Editor: Tim Pienta