2017 Winner
Bell Media/Astral Out of Home
Unclickable Banner
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BronzeDigital - Online Display Single
To promote its Carte Blanche competition (where industry folk enter ideas for innovative OOH media), Bell Media created an unclickable banner that targeted creatives via B2B publications. An “Enter Now” button jumped all around the banner when people tried to click it, with the ad copy reading “The creative team that made this banner doesn’t want you to enter Carte Blanche. They’d rather win it themselves.”
Creative Directors: Chris Hirsch, Nellie Kim
Art Directors: Barbato Martiniello, Zachary Bautista
Copywriter: Ariel Riske
Account Managers: Taylor Johnston, David Legendre, Matea Tomic, Catherine Demers-Rivard
Digital Project Manager: François Mouchet
anager: François Mouchet
Art Directors: Barbato Martiniello, Zachary Bautista
Copywriter: Ariel Riske
Account Managers: Taylor Johnston, David Legendre, Matea Tomic, Catherine Demers-Rivard
Digital Project Manager: François Mouchet
anager: François Mouchet