2017 Winner

Rakuten Kobo Inc.

Titles

Cossette

GoldRadio - Campaign

SilverRadio - Single

Craft: Copywriting

THE BIRDS (Script):

The middle of somewhere.
The gunslinger’s untamed bride, otherwise known as “Sheila The Great.”
Those are real bullets, aren’t they?
One flew over the cuckoo’s nest.
And the birds rained down.
The Nightingale, the Goldfinch, the Thorn birds…all the birds in the sky.
To kill a mockingbird!
And then there were none, and no birds sang.
The invention of wings, dead as a Dodo, a midsummer’s nightmare.
How do we fix this mess?
Dr. Zhivago? Help! Fix this, sir.
They live, fly away!
Blue skies and shining promises.
Much ado about nothing.
A midsummer night’s dream.
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Individual Executions:
SILVER - Radio Single: "The Birds"

Chief Creative Officers: Peter Ignazi, Carlos Moreno
Creative Directors/Writers: Jonathan Careless, Marissa Mastenbroek
Agency Producer: Erica Metcalfe
Account Director: Aniesha Farrington
VP/Client Leader: Wendy Morgado
SVP/Director of Client Service: Janis Lindenbergs
Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
Audio Production Company: Pirate Radio
Director: Tom Eymundson
Producer: Maggie Blouin Pearl
Engineer: Ian Boddy
Senior Director, CRM & Loyalty Marketing: Marianne Hamilton (Rakuten Kobo)
Chief Marketing Officer: Alan MacNevin (Rakuten Kobo)