2017 Winner
YWCA Canada
Blamé
Juniper Park\TBWA
BronzePublic Service - Experiential/Special Events/Stunts
To call out the perpetual rape-culture myth that what women wear incites their attackers, the YMCA created a clothing line, Blamé, with items “inspired” by the language people often use to describe victims, such as the “Slut Dress” or the “Asking for it low-cut top.” A pop-up shop featured the clothes, but instead of prices, the tags told the stories of the women who inspired the garments.
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Jennifer Szilagyi
Copywriter: Laura Simhoni
Editor: Rod Reano
Managing Director: David Toto
Account Supervisor: Lisa Harvey
Social Strategy: Anne Zahan
Planner: Michael Kates
Executive Producer: Nancy Rak-Swales
Digital Producer: Jenny Kim
Print Producer: Terry Wykurz
Broadcast Producer: Wendi Hamilton
Creative Technologist & Web Development: Darrin Patey
Production House: Raina+Wilson
Media Partner: PHD Canada
PR Agency: Apex
Art Director: Jennifer Szilagyi
Copywriter: Laura Simhoni
Editor: Rod Reano
Managing Director: David Toto
Account Supervisor: Lisa Harvey
Social Strategy: Anne Zahan
Planner: Michael Kates
Executive Producer: Nancy Rak-Swales
Digital Producer: Jenny Kim
Print Producer: Terry Wykurz
Broadcast Producer: Wendi Hamilton
Creative Technologist & Web Development: Darrin Patey
Production House: Raina+Wilson
Media Partner: PHD Canada
PR Agency: Apex