2017 Winner
Ontario Ministry of Transportation
It Happens Fast
John St.
BronzePublic Service - Integrated Campaign
BronzePublic Service - Radio Campaign
BronzePublic Service - Radio Single
BronzePublic Service - Television Single
To get teens to put down their phones while driving, the Ontario Ministry of Transportation launched an integrated, multi-platform campaign that shows how it takes mere seconds for an
accident to happen. TV, Spotify, and in-app ads targeted drivers with seemingly innocuous content about teens driving, before jump-cutting to the horrific situations they find themselves in after an accident.
Creative Director: Stephen Jurisic
Copywriters: Sanya Grujicic, Jacob Greer
Art Directors: Andrew Bernardi, Denver Eastman
Account Director: Cheryl Mackenzie
Account Executive: Zalona Caruso
Producer: Sharon Langlotz
Production House: OPC
Director: Nicolas Monette
Director of Photography: Bobby Shore
Executive Producers: Donovan Boden, Stephanie Hickman, Umber Hamid
Line Producer: Isil Gilderdale
Editing: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Michael Orfori-Attah
Online/Colour: The Vanity
Online Editor/VFX: Sean Cochrane
Colourist: Andrew Exworth
Audio Production: Boombox Sound + Music
Voice Director/Music Producer: Stephanie Piggott
Sound Engineer: Ryan Haslett
Copywriters: Sanya Grujicic, Jacob Greer
Art Directors: Andrew Bernardi, Denver Eastman
Account Director: Cheryl Mackenzie
Account Executive: Zalona Caruso
Producer: Sharon Langlotz
Production House: OPC
Director: Nicolas Monette
Director of Photography: Bobby Shore
Executive Producers: Donovan Boden, Stephanie Hickman, Umber Hamid
Line Producer: Isil Gilderdale
Editing: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Michael Orfori-Attah
Online/Colour: The Vanity
Online Editor/VFX: Sean Cochrane
Colourist: Andrew Exworth
Audio Production: Boombox Sound + Music
Voice Director/Music Producer: Stephanie Piggott
Sound Engineer: Ryan Haslett