2017 Winner
Cieslok Media
Text & Drive
John St.
SilverPublic Service - Experiential/Special Events/Stunts
SilverPublic Service - Out-of-Home Single
To get people to think before texting and driving, Cieslok Media rolled out a pretty dark OOH billboard for a (fake) funeral home that actually encouraged people to drive distracted (so it could get your business). The media company also created a website for the funeral home that offered grim stats on the dangers of checking your phone while behind the wheel.
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Creative Director: Niall Kelly
Associate Creative Directors: Sébastien Lafaye, Cédric Audet
General Manager: Mylène Savoie
Account Service: Ian Brooks, Cheryl McKenzie, Tamara Staines, Sasha Abrams, Sarah Ramage, Laura McLellan, Natacha Nicol
Agency Producer: Kimberley Mullen
Production Artist: Ryan Thiffault
Senior Developer: Joshua Richards
Creative Director: Niall Kelly
Associate Creative Directors: Sébastien Lafaye, Cédric Audet
General Manager: Mylène Savoie
Account Service: Ian Brooks, Cheryl McKenzie, Tamara Staines, Sasha Abrams, Sarah Ramage, Laura McLellan, Natacha Nicol
Agency Producer: Kimberley Mullen
Production Artist: Ryan Thiffault
Senior Developer: Joshua Richards