2017 Winner

Toronto Wolfpack

Toronto Wolfpack

McCann Canada

BronzeDesign - New Brand Launch

Adhering to the KISS principle (Keep It Simple, Stupid), as the newest member of the U.K. Rugby Football League, the Toronto Wolfpack took a minimalist outline of a wolf’s head with a giant T in the middle for the easily recognizable logo that emblazoned hats, scarves, uniforms and flags.

Chief Creative Officer: Darren Clarke
Creative Director/Design: Stephen Tasker
SVP Client Leadership: Ryan Timms