2017 Winner
Ovarian Cancer Canada
Ladyballs
Grey Canada/Hype
GoldPR - Community Building
SilverPublic Service - Integrated Campaign Led By PR
Without a simple way for a woman to self-check her ovaries, ovarian cancer has earned the nickname “the silent killer.” To bring the issue to light, Ovarian Cancer Canada positioned the organs as the natural counterpart to testicles – introducing the term “Ladyballs.” TV and OOH ads positioned “Ladyballs” as a term for strength and courage, and press coverage followed. Controversy over the term (should a distinctly female problem be identified in male terms?) helped fuel the discussion, bringing the topic of ovarian cancer out of the shadows.
Chief Creative Officer: Patrick Scissons
Executive Creative Director: James Ansley
Writer: Sue Kohm
Art Directors: Marissa Mastenbroek, Lisa Chen-Wing, Perle Arteta, Rob Trickey
Agency Producers: Karen Blazer, Terri Vegso, Lisa Smith
Production Specialist: Biko Franklin
Director: Mark Gilbert (Untitled Films)
Director of Photography: Martin Tedin (Untitled Films)
Executive Producer: Tom Evelyn (Untitled Films)
Editor: Mark Langley (Rooster)
Assistant Editor: Chris Parkins (Rooster)
Voice Director: Adam Damelin (Eggplant)
Photographer: Raina Kim (Raina + Wilson)
Media Expert: Lauren Richards (Pollin8)
Executive Creative Director: James Ansley
Writer: Sue Kohm
Art Directors: Marissa Mastenbroek, Lisa Chen-Wing, Perle Arteta, Rob Trickey
Agency Producers: Karen Blazer, Terri Vegso, Lisa Smith
Production Specialist: Biko Franklin
Director: Mark Gilbert (Untitled Films)
Director of Photography: Martin Tedin (Untitled Films)
Executive Producer: Tom Evelyn (Untitled Films)
Editor: Mark Langley (Rooster)
Assistant Editor: Chris Parkins (Rooster)
Voice Director: Adam Damelin (Eggplant)
Photographer: Raina Kim (Raina + Wilson)
Media Expert: Lauren Richards (Pollin8)