2017 Winner

The Salvation Army

Holiday Campaign

Grey Canada

SilverPublic Service - Radio Campaign

SCRIPT:

With just seven shopping days left and four impossible-to-buy-for people still on your list, you think to yourself, ‘The holidays are such a stressful time of year.’

With two minimum-wage jobs, a one-bedroom apartment and three hungry mouths to feed, he thinks to himself, ‘The holidays are such a stressful time of year.’

This season it’s easy to forget that one in 10 Canadians still live in poverty. Please give generously at Salvationarmy.ca.

Executive Creative Directors: James Ansley, Joel Arbez
Art Director: Oliver Brooks
Writer: Mike Richardson
Agency Producer: Vanessa Birze
Sound: Cylinder Sound