2017 Winner

Starlight Children's Foundation Canada

Ward+Robes

Rethink

GoldPublic Service - Small-Scale Ambient

SilverPublic Service - Experiential/Special Events/Stunts

Teens in hospitals are made to wear drab patient robes, stripping them of their identities and further isolating them during treatment. To address this, Starlight Children’s Foundation partnered with fashion designers to reimagine and bring personality to the hospital gown. Specs were then placed online, encouraging designers from around the world to submit their own designs so that each gown could be as unique as the person wearing it.

Creative Directors: Joel Holtby, Mike Dubrick, Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Art Director: Lia MacLeod
Copywriter: Krista Raspor
Digital Designer: Steve Lam
Broadcast Producers: Vanessa Birze, Catherine Dumas
Print Producer: Narine Artinian
Digital Producers: Todd Harrison, Kyle Hicks
Director of Amplification: Leah Gregg
French Writer: Karine Doucet
Production Company: Untitled Films
Director: Andrew Norton
Director of Photography: Jesse Louttit
Executive Producer: Lexy Kavluk
Line Producer: Jason Friedman
Post Production House: School Editing
Executive Producer: Emily Torontow
Editor: Matthew Kett
Audio House: Vapor Music Group
Audio House Creative Director: Brendan Quinn
Audio House Producer: Kailee Nowosad
Engineer: Julian Rudd
Grading: Alter Ego
Colourist: Cem Ozkilicci
Account Managers: Lindsay Riklis, Marie Lunny