2017 Winner
Kimberly Clark
Huggies No Baby Unhugged
Ogilvy
BronzeDigital - Online Film Campaign – Long-Form
The human touch can help babies’ development. Kimberly-Clark brand Huggies used this insight to create the “No Baby Unhugged” initiative – a cross-platform program that included a volunteer network that worked in hospitals to provide hugs to babies in need (such as premature newborns in ICU). The brand also created a website that provided information about the health benefits of hugs, as well as long-form videos showing how the program has helped families with premature babies.
Chief Creative Officer: Ian MacKellar
Associate Creative Directors: Chris Dacyshyn, Julie Markle
Group Account Director: Aviva Groll
Senior Account Executive: Kennedy Crawford
Planning Director: Michelle Lee
Digital Strategist: Robyn Hutman
Digital PM: Charmion Brathwaite
Director of Baby and Child Care: Brian Clayton (Kimberly Clark)
IMP Director: Mitch Faigan (Kimberly Clark)
Senior Brand Manager: Paul Scott (Kimberly Clark)
Senior Associate Brand Manager: Alicia Cameron (Kimberly Clark)
Social and Digital Marketing Manager: Ali Ruffo (Kimberly Clark)
Media Agency: Mindshare
PR Agency: Veritas
Shopper Marketing Agency: Barrows
Production: Wilfred Park
Director: Lionel Coleman
Executive Producer: Tuula Hopp
Editor: Mariam Fahmy
Music: Vapor
Associate Creative Directors: Chris Dacyshyn, Julie Markle
Group Account Director: Aviva Groll
Senior Account Executive: Kennedy Crawford
Planning Director: Michelle Lee
Digital Strategist: Robyn Hutman
Digital PM: Charmion Brathwaite
Director of Baby and Child Care: Brian Clayton (Kimberly Clark)
IMP Director: Mitch Faigan (Kimberly Clark)
Senior Brand Manager: Paul Scott (Kimberly Clark)
Senior Associate Brand Manager: Alicia Cameron (Kimberly Clark)
Social and Digital Marketing Manager: Ali Ruffo (Kimberly Clark)
Media Agency: Mindshare
PR Agency: Veritas
Shopper Marketing Agency: Barrows
Production: Wilfred Park
Director: Lionel Coleman
Executive Producer: Tuula Hopp
Editor: Mariam Fahmy
Music: Vapor