It’s been 40 years since Montreal held the Olympic Games and it was time the Olympic Park stadium got a brand refresh. Inspired by the Olympic rings, as well as the iconic shape of the stadium – long part of the city’s skyline – the new multi-ring logo was incorporated into all aspects of the brand’s communication, from park signage to architecture to marketing.

Building out even further, the anniversary logo paired the number four with the Olympic rings to mimic the angled shape of the stadium. The 40th mark was carried through in celebration communications, with characters resembling the shape of the logo reminiscing about some of the famous faces who have visited the park.

A commemorative exhibition used archival material for seven themed displays, which were set up along a circuit for visitors to use as a map.

Individual Executions:
GOLD - Logo/Corporate Identity: "40th Anniversary Logo"
BRONZE - New Brand Launch: "40th Anniversary Logo
BRONZE - Graphics: "40th Anniversary Exposition"