2017 Winner
Elizabeth Arden
The Beauty Channel
AV Communications
BronzeMulticultural - Online
To help its target of Chinese Canadian women get over their bias against American beauty
products (which have historically not served their skin well), Elizabeth Arden launched an unbranded website called The Beauty Channel. The platform’s goal was to become the go-to site for Chinese Canadians’ beauty questions and reviews by offering unbiased information about Elizabeth Arden and other popular brands among the target.
Account Director: Marvi Yap
Media Director: Anna Maramba
Creative Director: Zeno Lam
Social Media Director: Sasa Carlos
Account Manager: Shaharyar Irfan
Digital Media Director: Melissa Zhang
Media Director: Anna Maramba
Creative Director: Zeno Lam
Social Media Director: Sasa Carlos
Account Manager: Shaharyar Irfan
Digital Media Director: Melissa Zhang