2017 Winner

Maple Leaf Sports & Entertainment Ltd.

Toronto Maple Leafs “Stand Witness”

Sid Lee

BronzeFilm - Television Single – Over 30 Seconds /Long-Form

This anthemic Toronto Maple Leafs ad tells the story of a wise old man who has seen many wondrous things, while images from classic hockey moments flash across the screen. A narrator describes how younger people are jealous of what the man has seen in his lifetime, before explaining that the man is envious of all the defining moments that are yet to come and which younger generations will witness in their lifetime.

Executive Creative Directors: Jeffrey Da Silva, Tom Koukodimos
Copywriter: Austen Morrow
Designer: Alex Boland
Vice-President/Business Group Director/Partner: Jared Stein
Account Director: Kiara Wilson
Account Manager: Jason Dunphy
Strategist: Dustin Rideout
Production Companies: Sid Lee Studio, Revolver Films
Producers: Jac Benoit, Joanne Uyeyama
Executive Producers: Luc Frappier, Richard Cureton, Denise Shearer, Samantha Simpson
Director: Ian Pons Jewell
Director of Photography: Mauro Chiarello
Line Producer: Rob Allan
Editor: Graham Chisholm
Assistant Editor: Liam Crawford
Post Production: Married to Giants, Wingman VFX, The Mill Chicago, Pirate Group Inc.
Flame: James Andrews
Compositing: Trevor Corrigan, Lev Puzzles Bravo, Sean Douglas
Colourist: Luke Morrison
Audio/Music Director: Vanya Drakul
Composer: Mark Rajakovic
Engineer: Keith Ohman