2017 Winner
McDonald's
Time For a Big Mac
Cossette
BronzeOut-of-Home - Billboard Single
We all have busy schedules, so this billboard by McDonald’s shows you how to make time for a meal at their restaurant in your online calendar. To match a consumer’s schedule in real time, the billboard would adjust its placement of the Big Mac time slot according to which day it was being displayed on.
Associate Creative Director/Art Director: Scott Schneider
Associate Creative Director/Writer: Pierre Chan
Executive Creative Director: Michael Milardo
Producer: Emily Miller
Studio Artist: Connie Fu
Group Account Director: Scott Barr
Head of Strategy: Adam Collins
Strategy Analyst: Jared Gill
Account Director: Matt Muir
Account Executive: Rheanne Sleiman
Associate Creative Director/Writer: Pierre Chan
Executive Creative Director: Michael Milardo
Producer: Emily Miller
Studio Artist: Connie Fu
Group Account Director: Scott Barr
Head of Strategy: Adam Collins
Strategy Analyst: Jared Gill
Account Director: Matt Muir
Account Executive: Rheanne Sleiman