2017 Winner

La Société de l'assurance automobile du Québec

LOL

Lg2

SilverPublic Service - Radio Single

SCRIPT:
Woman: I’ve just been told that I’ll never walk again.
Man: LOL.
Woman: The impact on my spine was too brutal. There’s nothing the doctors can do.
Man: LOL.
Woman: I remember lying on the road, I couldn’t feel my legs.
Man: LOL.
Woman: I was hit by a car because the driver was texting…
Man: LOL.
Woman: …to his friend.
VO: When you text and drive, you just don’t care about the consequences.
La Société de l’assurance automobile du Québec.

Audio:

42829 LOL

Creative Director/Art Director: Luc Du Sault
Writers: Andrée-Anne Hallé, Nicolas Boisvert
Strategy Planners: Catherine Darius, Mireille Côté
Strategy Planner/Account Director: Alexandra Laverdière
Agency Producer: Isabelle Fonta
Sound Design: Denis-Éric Pedneault (BLVD)
Media Planners: Marilyne Alie, Émilie Dionne (Touché!)
English Translation: Andrew Morgan