2017 Winner
La Société de l'assurance automobile du Québec
Don't Give a Damn
Lg2
GoldPublic Service - Television Single
This powerful television spot by lg2 demonstrates the risks you present to others when you text and drive. If you do so, the ad argues, you just don't give a damn about those you might hurt.
Creative Director/Art Director: Luc Du Sault
Writer: Nicolas Boisvert
Strategy Planners: Catherine Darius, Mireille Côté
Strategy Planner/Account Director: Alexandra Laverdière
Agency Producer: Isabelle Fonta
Producer: Geneviève Sylvestre (Les Enfants)
Director: Maxime Giroux (Les Enfants)
Director of Photography: Sara Mishara
Sound Design: Denis-Éric Pedneault (BLVD)
Visual FX: Mel’s
Media Planners: Marilyne Alie, Émilie Dionne (Touché!)
Writer: Nicolas Boisvert
Strategy Planners: Catherine Darius, Mireille Côté
Strategy Planner/Account Director: Alexandra Laverdière
Agency Producer: Isabelle Fonta
Producer: Geneviève Sylvestre (Les Enfants)
Director: Maxime Giroux (Les Enfants)
Director of Photography: Sara Mishara
Sound Design: Denis-Éric Pedneault (BLVD)
Visual FX: Mel’s
Media Planners: Marilyne Alie, Émilie Dionne (Touché!)