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SilverPublic Service - Press Single
There are plenty of reasons why people want to quit smoking – the health risks and bad breath, to name a couple. However, to drive the point home, Quebec’s Ministère de la Santé et des Services sociaux (Ministry of Health and Social Services) rolled out an OOH ad with a creased shirt in the shape of a mouth smoking a cigarette. The message: cigarette butts and their smell “stick to your clothes.”
Creative Director/Writer: Luc Du Sault
Art Director: Vincent Bernard
Strategy Planners: Catherine Darius, Mireille Côté
Strategy Planner/Project Director: Alexandra Laverdière
Project Managers: Frédérique Naud, Christine Larouche
Retoucher: Marc Rivest
Media Planners: Maryline Alie, Émilie Dionne (Touché!)
Photographer: Marc Couture
Stylist: Nermin Grbic
Art Director: Vincent Bernard
Strategy Planners: Catherine Darius, Mireille Côté
Strategy Planner/Project Director: Alexandra Laverdière
Project Managers: Frédérique Naud, Christine Larouche
Retoucher: Marc Rivest
Media Planners: Maryline Alie, Émilie Dionne (Touché!)
Photographer: Marc Couture
Stylist: Nermin Grbic