2017 Winner
Ska
Ska
Lg2
SilverDesign - Packaging
To stand out in a crowded market, the micro-beer brand Ska banked on a boldly intriguing design to capture consumers’ attention at shelf. Infused with lemons, the simple silver can benefits from a big pop of yellow, while the unfussy logo features a double-sided “K,” meant to evoke a juicer.
Creative Director: Jacques de Varennes
Art Directors: Anthony Verge, Mira Moscatel-Gauthier
Mac Artist: David Boivin
Account Director: Isabelle Miville
Strategy: Catherine Darius
Agency Producer: Julie Pichette
Art Directors: Anthony Verge, Mira Moscatel-Gauthier
Mac Artist: David Boivin
Account Director: Isabelle Miville
Strategy: Catherine Darius
Agency Producer: Julie Pichette