2017 Winner
Cineplex Entertainment
A Balloon for Ben
Zulu Alpha Kilo
SilverBranded Content
SilverFilm - Other Broadcast Single
In a follow-up to the global video hit “Lily & the Snowman,” Cineplex released a second short film during the 2016 holidays that featured a magical world where floating balloons play movies when popped. A young boy and his father try to make time to watch one of the balloons, but the dad’s busy schedule always leaves them deflated. In the end, the two finally connect over a movie and the spot ends with the tag, “Make time for what you love.” The video helped the brand increase positive impressions by 9% and brand favourability by 77%.
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Account Team: Roy Gruia, Kendal Saby
Strategic Planner: Heidi Philip
Media Agency: Isobar Canada
Media Agency Planners: Damien Lemaitre, Vanessa Pineau
PR Agency: Hill + Knowlton
PR Agency Team: Margaret O’Donoghue, Rebecca Webster
Cineplex Client Team: Susan Mandryk, Maxine Chapman, Peter Furnish, Darren Solomon, Justine Melman, Sarah Van Lange, Sylvia Beirnes, Joseph Frankel, Stephanie Critelli, Avery Ironside, Mert Inal
Production House/Animation/Colourist/Transfer: Hornet
Director: Yves Geleyn
Production House Producer: Desiree Stavracos
Audio Post Facility/Music House: Vapor RMW
Audio Director: Joey Serlin
Producer: Kailee Nowosad
Engineer: Julian Rudd
Music: “Everywhere,” Composition by Vapor RMW
Singer: English - Em Patrick
Executive Creative Director: Allen Oke
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Account Team: Roy Gruia, Kendal Saby
Strategic Planner: Heidi Philip
Media Agency: Isobar Canada
Media Agency Planners: Damien Lemaitre, Vanessa Pineau
PR Agency: Hill + Knowlton
PR Agency Team: Margaret O’Donoghue, Rebecca Webster
Cineplex Client Team: Susan Mandryk, Maxine Chapman, Peter Furnish, Darren Solomon, Justine Melman, Sarah Van Lange, Sylvia Beirnes, Joseph Frankel, Stephanie Critelli, Avery Ironside, Mert Inal
Production House/Animation/Colourist/Transfer: Hornet
Director: Yves Geleyn
Production House Producer: Desiree Stavracos
Audio Post Facility/Music House: Vapor RMW
Audio Director: Joey Serlin
Producer: Kailee Nowosad
Engineer: Julian Rudd
Music: “Everywhere,” Composition by Vapor RMW
Singer: English - Em Patrick