2017 Winner

OTMPC

Where Am I?

FCB Toronto

SilverIntegrated Campaign

BronzeFilm - Television Single – Over 30 Seconds /Long-Form

For its new multi-platform campaign, the Ontario Tourism Marketing Partnership Corporation (OTMPC) put out a riddle for consumers. To encourage travel to the province, the organization rolled out a TV and digital campaign that showed exotic-looking locations in Ontario, asking consumers to guess “Where am I?” before revealing that the sites were all in the province.

Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts, Jon Flannery
Art Direction: Jeff Hilts, Rob Dean, Cody Sabatine:
Copywriting: Nancy Crimi-Lamanna, Dave Delibato, Joseph Vernuccio
VP Account Management Director: Sunil Sekhar
VP Business Director: Sarah Banks
Account Supervisor: Violet Karbalaei
Account Coordinator: Skye Gandy
Producers: Rea Kelly, Sumit Ajwani
Senior Project Manager: Michelle Simpson
Project Coordinators: Emily Watkin, Carly Roy
Chief Strategy Officer: Shelley Brown
VP Planning Director: Heather Segal
Senior Strategist: Anastasia Tubanos
Lead User Experience: Kristy Pleckaitis
Digital Strategist: Shelagh Hartford
Production Company: OPC
Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden
Line Producers: Karen Harnisch, Marc Swenker
Director: Andrew Cividino
Director of Photography: James Klopko
Editing House: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Eric Dubois
Transfer Facility: Alter Ego
Colourist: Eric Whipp
Online Facility: Fort York VFX
Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev
Music House: Silent Joe
Music Track Director: Jody Colero
Executive Producer: Jane Heath
Sound Design/Engineer: Vlad Nikolic
Photographer: Joey Panetta